Anyone can buy a lipstick off a shelf. A custom shade is the one gift that cannot be duplicated, guessed wrong, or found cheaper somewhere else — because there is exactly one of it, and it was made for one person.
Bridal party · bridesmaids · birthdays · the person who has everything
Five people, five shades, one morning. Each dress gets the color it was made for — not the nearest thing left on a shelf.
“A brown, but warmer” · “like my grandmother’s lipstick” · “that red, but not that red”. That is a shade brief, and we can make it.
She has the palettes. What she does not have is a color that exists only because she asked for it.
Nobody else owns it. It was blended for one face, and the formula stays on file.
That is the whole product. If the first read is off, we are working from the same brief — not from a shelf.
Every shade is recorded when it is made, so “the one you gave me” is a reorder, not a guess.
You do not need the color code. A name, a comparison, or a mood is enough to start.
Giving more than one? Put every name and every color in one place. The card is built here, then carried straight into the order form — nothing is sent anywhere until you check out.
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Nothing is submitted from this page. The card is carried into the shade form, where you confirm it and pay.
From our own library of 120. Tap one and it arrives in the order form already filled in — or use it as the starting point for something that is not on this wall.
None of these? That is the point. Six ways to describe the color you actually mean.
Wedding color is the one brief where “close enough” is not close enough — the dress, the flowers, the light in the room. Tell us what the day looks like and the shade is built around it, then recorded so the same color can be ordered again for the anniversary, the photographs, or the person who asked where it came from.
Yes. One shade per person, written on one card. Put a name and a color on each line in the shade form — or use the builder above, which formats it for you — and every shade arrives on the same order.
Describe it. “Warm brick red”, “the pink in a watermelon”, “matte but not flat”, a HEX code, or a photo you can describe. We read the brief and reply with what we understood before anything is blended. Six ways to describe a color are on the shade guide.
Yes. A finished shade and its formula are kept on file against the customer, so “the one you gave me” is a refill, not a new guess.
The sets are the packaging: a trio is three shades, the five-shade set is five. If you need something specific written on the card or the parcel, say it on the order — the last field on the shade form is for anything else we should know.
Order once the color is decided rather than the week of. Each shade is blended to order, and the exact production timing is confirmed on the order — if you have a hard date, put it in the notes field so it is seen before the blend starts.
No. Prices change, and a page cannot. Every live price is read off the store itself, so what you see at checkout is what the product costs today.
“Any color you want. We make it.”
Made to order
Every 10 Million Shades color is blended after you order it, for one person. Shipping, timing and returns all follow from that — so here is the whole of it, in plain words.
Standard shipping $8.00 — 3 to 5 business days after dispatch. Express shipping $15.00 — 1 to 2 business days after dispatch.
Free standard shipping on orders of $70.00 and over.
Your shade is confirmed with you by email before anything is mixed, so your order does not leave us the same day it is placed. Delivery estimates are counted from dispatch, not from the moment you order.
Custom-blended shades are final sale for hygiene and safety. That is exactly why we make a trial shade — test the match before you commit to a full size.
Gifting
One email with what a made-to-order gift actually takes, so nothing arrives late.
Your address is used for this list only. Prefer email? hello@10millionshades.com