There is only one thing we do: you name a color, and that single shade is blended for you. Everything below is that same service wearing a different job — meet the color, wear it in your finish, make it a pair, give it away, or get the exact same one again. Nothing here is a fixed shade picked off a shelf, and nothing here runs out of your color. Live products and live prices are in the store; this page is what each one is actually for.
11 products · one shade at a time · the formula stays on file
A shade you have never worn is a guess until it is on your mouth. These three exist so the guess happens before the commitment, and so a tie between two colors is settled by wearing both instead of by arguing with yourself.
One shade, blended to your brief, in a trial size. It is the cheapest way to find out whether the color in your head survives contact with your face — and if it does not, you have lost almost nothing and learned something exact.
See the trial shade →Three shades side by side, because “a little deeper” and “a little warmer” stop being arguments once you can see them next to each other in daylight. The undecided customer is the customer this exists for.
See the trio →Five shades: the one you think you want, the one you are curious about, and three more around them. It is the widest look at a color family we offer, and it is how a season of shades gets decided in one sitting.
See the five →Once the color is settled, the only real question left is texture. The shade does not change between these five — what changes is how much light it throws and how the edge reads. If you already know your finish, go straight to it; if you do not, satin is the honest starting point.
The full-size version of the whole idea: your color, blended for you, with the formula written down and kept on file so the second one is the same one. If you only ever buy one thing from us, it is this.
See your exact shade →Color that sits clearly without a flat, papery edge. This is the finish most people mean when they say they want something they can wear to work — and the one to start from if you are unsure how much texture you want on your mouth.
See satin →A deliberate, declared matte: the edge is crisp and the color says what it says. Choose it because you want the line, not because you are trying to fix anything. Your color, no shine at all.
See matte →The same shade with light moving across it. Gloss reads lighter than the identical color in satin because it throws the light back, which makes it the version to pick when you want the color to feel less heavy, not when you want it weaker.
See glossy →A gloss built from your brief rather than a shade tinted into a clear base — so the color and the shine are designed together. This is the one customers ask for when a tube of gloss was always nearly right and never exactly right.
See custom gloss →One custom color and one custom gloss made as a pair, so the color and the shine on top of it come from the same decision. Built for the person who has a two-step routine and no interest in explaining why.
See the duo →Two products exist because the shade is not only for the person wearing it — it is for a room. A wedding, a party, a group where everyone is dressed to the same palette and wants a color that is theirs rather than a shared one.
The same shade service, made for a day that has a date attached. One color for the person getting married, or a shade card so every member of a party gets a version of the palette that suits her own face — matched to the palette, not forced onto it.
See the bridal shade →How the group version works: you build one shade card, we blend every color on it. That is the whole mechanism — read the gifts and bridal page for the timing that actually matters and for what to write on a card.
Read gifts & bridal →The point of a custom shade is that it can happen again. When it becomes the color you reach for, the last thing you should have to do is describe it all over again from memory.
The exact same shade, again. Because the formula was written down the first time, a refill is a reorder rather than a re-creation — no photo, no describing, no hoping it lands the same way twice. If a shade was worth designing, it is worth being able to get it back.
See the refill →Live prices, sizes and availability are always read from the store, never from this page — the store is the price of record. Every product above ships from a shade blended to order.
If you already know the color you want, the full-size custom lip color is the answer and everything else is optional. If you are not sure the color in your head is the color on your face, start with a trial shade — that is precisely the question it was made to answer.
The same service, doing different jobs. The color is always blended to your brief; what changes is size, finish, and whether the product exists to decide (trial, trio, five), to wear (full size in four finishes), to share (the duo, the bridal shade) or to repeat (the refill).
Say so when you send your shade. The finish list on this page is the range we name in the store, not the edge of what can be discussed — and if your answer is two finishes of the same color, the duo exists for exactly that.
Yes. The formula is written down and kept on file with the order, so a refill or a full size is a reorder of that record. You do not need to photograph anything again unless you want the shade changed.
No. There is no shelf of pre-made colors to pick from — the 120 shades in the shade library are examples of what has been asked for, not the limit of what can be made. If the color you want is not in that list, that is the normal case, not the exception.
One email is enough: the color you want, or the one you are trying to replace. We will tell you which product answers it.
Your address is used for this list only. Prefer email? hello@10millionshades.com